In this highly dynamic modern era, what is needed is the best and fastest way to adapt. A fitting example is how SMEs get caught in this situation. Before the pandemic, SMEs faced very little pressure to adopt digital technology in their daily activities, but as the pandemic became part of everyday life, the pressure to adapt grew enormously.

Suddenly, SMEs are faced with the choice to quickly adapt or become dormant. This situation makes it critical for the Soulfy platform to immediately take the initiative to help SMEs adapt swiftly. Their desire to become ideal SMEs during the pandemic is one of their goals. Why do they want to become SMEs already adapted to today’s digital conditions? Because only in that way can they survive.

Ironically, they become stuck in confusing pockets of digital technology. For example, the desire to become a famous YouTuber, become a reseller, or start selling directly on social media, and so forth. The multitude of options becomes a trap, because when they enter this new realm, they lose track of time and self-control, failing to balance it with their daily activities that determine their livelihood. Spending too much time and effort to learn how to become a famous YouTuber or a reseller can cause them to stop producing their products. In fact, not all SMEs should become resellers, especially if they have their own products.

Even more ironically, they think they must register as SMEs to succeed in the digital era, when in reality they already hold that status as SMEs without needing to do so. Unfortunately, this does not always lead to effective adaptation. Many become desperate or deviate from their main activities of producing and selling products. Their time may be wasted learning technology, buying the wrong equipment, undergoing trial and error, or choosing the wrong technology for their products.

Therefore, it is crucial for Soulfy to be present as a Lighthouse in their digital ocean.