Who is Soulfy, and what do we do?

PT. Tarombo Industries was established in 2009, in Jakarta. Since then, we have been learning, studying, analyzing, and experimenting with small and medium enterprises (SMEs) in our region. Soulfy is the platform product where we formulate the solutions. Soulfy has learned that there are plenty of problems in the field, regarding the use of web technologies for most SMEs. Often times, the problems are simply best solved by outsourcing it to others, the experts. Unfortunately by doing so, outsourcing it may result in a significant rise of cost. Therefore, a better solution is needed.

In 2014, we started the development of our platform based on our research and development, interviews, test and trials, face to face discussion and trial of web technologies with SMEs, and released different systems that we want to try in the field. And the result is quiet surprising. Many of the problems are actually not that complicated, but still need to be outsourced. In this case, we have concluded that outsourcing it to a form of technology that is customized for the users, especially SMEs is the best way to do it. And we did it by creating a platofrm.

Soulfy.com platform was launched in 2017. Providing an ecosystem for SMEs in one single step, A Phone Call. That is the simplest way to use our platform to order a website. By placing a call, making a payment, and notifying the domain name that is desired, an SME can have a fully working website as soon as he/she hangs up the phone. Although, if preferred, an online form filling option may also provide the same outcome. Fill out the online form, and have a website as soon as you make the onine payment.

Today, our platform is on version 36, when this 'about us' section is written. The way we communicate with SMEs in our platform, allows us to cater their needs and demands in version updates. So far, we have managed to keep our clients hassle-free, and get them to focus on selling and growing their core businesses, rather than worrying how to get their websites created or functioning. We are always seeking for inputs, and that is what's reflected on every single Soulfy website out there. We hope to continue to help SMEs and anyone who can use our services as long as we can.

Erik Nainggolan

Founder, CEO

Holds Electrical Engineering degree, but studied web technology since 1994, USA. Initiated online database system for HIPMI (40k members nation wide). Code: html, php. Information Technology Vice Chairman in Indonesian Chamber of Commerce & Eastern Indonesia Economic Council.
Role: Lead, Network, Vision of the company.

Arthur Tumbel

Co-founder, Shareholder

Chairman of Indonesian Entrepreneour Association (IWI). Implemented the use of web technology in the organisation, to empower the members. Code: Html, php, css. Self taught entrepreneur.
Role: Manages and Oversees technical aspects of the company.

Ray Nainggolan

Co-founder, Shareholder

Studied and acquired Computer Science, Graphic design, Accounting, with Bachelor degree  in Business Administration from Gordon College, MA, USA.
Role: Oversees operational and goal achieving mission of the company.

Ester Perawati

Co-founder, Director

Proficient in business administration planning and executions. Experienced in task management, planning, for government and private companies administrations. 
Role: General administrative control and management.


Chairperson of BOC, Shareholder

Holds Business Administration degree from YAI. Experienced in accounting, finance, aand administrative roles.

Prof. DR. Adler Haymans Manurung, SE., S.H., M.E.,. M.Comm., ChFC., RFC., CLU., ERMCP, CIMBA

Director, Shareholder

Adler Manurung has more than 20 years of experience in financial management. He brings real-world experience, especially in research analysis and discussion in his teaching process at USBI in Personal Finance Management, Econometrics, and Market Microstructure. An active writer, he has written more than 35 books on the capital market, investment, finance and banking. He has been a resource person at various symposiums, seminars, conferences and discussions both nationally and internationally.

Amsa Sitanggang


Holds Mechanical Engineering degree from Universitas Kristen Indonesia, Engineering Consultant major in mining, process and energy.

Frangky Lokollo


Holds various experiences in major organisations in Indonesia, focusing in Labour laws, local and international, and a proven strategic and goal oriented negotitions.

Lamsihar Sitorus

Head of Support & Consultations

The critical functions of analysing and determining the adequette services and support to Soulfy client is one of the most important aspect of our business. For this goal, years of customer support and experience combined with the knowledge of Soulfy's core system is of the utmost importance. Lamsihar is one of the most knowledgeable single person to properly address special needs for Soulfy's customer along with freestyle consultation he has in his knowledge box.

River Demus

SEO Head & Specialist

Being found in the digital ocean of modern internet era is vital, and even more vital when you know that there are many random service providers that do not know the full understanding of a client current situation against what the client need and what he/ she is capable of expressing. That is when Soulfy's SEO is presented. River came from the very basic SEO practises background, to where he can provide the ultimate on the spot, first in google page experience, and where to go from there.

Our Values

Trusts from our clients that we are really there to solve their problems, are of utmost importance in our mission.


We develope our ideas, and we prepare plans to expand it.


In this era of disruption and abundance, speed becomes a major factor.


Simple and efficient.


High adaptivity bridges our technology to current practices and the future's.

Value in affordability

Make it affordable, people will appreciate it.


We give away knowledge to empower and to grow.

Our Location